This study clearly shows that a multi-faceted approach to bicycle and pedestrian improvements is the Complete way to go in changing a county's auto center culture.
"Despite the fact that some parts of the country are still cycling deserts, the good news in recent years is that cycle use in Britain overall has at last started going up – albeit from a very low base compared to many of our continental neighbours. London has led the way, with its hire-bikes, super-highways, cycle maps and excellent marketing initiatives, which have more than doubled cycle use in less than 10 years. But places like Portsmouth and Leicester have also achieved a great deal with a lot less cash. They have been investing in 20mph speed limits and closing off city centre streets to all but cyclists and pedestrians. They have been running 'smarter choices' programmes like cycle training or carefully targeted social marketing programmes to promote cycling for women, children, employees, health patients and so on. All these measures are proving very effective at boosting cycle use, thereby gradually building up the political will to do the things that will really transform our car-dominated congested roads into cycle-friendly, neighbourhood-friendly streets for people and the surrounding communities." Read the Sustrans article HERE.